A review article is one of the most popular types articles used by seasoned affiliate or Internet marketers. A product review is, indeed, a very effective technique to promote a product, but only if done the right way. So, today I am going to delve deeper in to writing a product review and discuss the basic pointers that should be kept in mind while publishing a review article online.
First and foremost, if you are writing a review of a particular product, you must invest enough time to study the product. This can be done by visiting the main website where the product is featured and by visiting different sites such as amazon.com, technorati, delicious etc, which might contain the review of the product that you are writing on.
While researching on the product, find out the purpose of the product, who the product is intended for and the key factors that make it different from other products of the same genre. (Make it a point to note these down).
After you have gathered sufficient information about the item, start writing the review. Begin with a nice and attractive title. I would suggest you to include the name of the product in the title along with a creative description.
For example, Fatloss4you Review- Can You Lose Those Extra Pounds in 14 Days?
(This is just an example.)
A catchy headline definitely attracts reader’s attention. However, see to it that the title is unique and is not similar to another review article’s title.
Begin by giving a short intro to the product wherein you should talk about the back ground of the product, its purposes etc.
Then focus on the body of the article. The body of the review should contain an analysis of the product. You can also do it in form a personal experience. However, refrain from deviating from the core topic of the article or adding fluff in to the article.
A review based on personal experience works best for inexpensive items such as skin care products, vacuum cleaners etc. Conversely, for the products that are expensive, people would like a longer and a more detailed review. Many people would buy a particular product only if he or she is convinced by the product review. So that’s the power of a review article you can buy a 24″ TV from here.
You could also do a comparison article. This means you compare the features of your product to the features of another product that belongs to the same category as yours. This arouses the reader’s curiosity and as a result calls for more page views.
While concluding the review, include a brief summary of the points discussed in the body and make a final judgment of the value of the product.
Apart from the above basic guidelines, a writer is always free to use his or her own creativity to make the review as much effectual as possible. Just remember, people love to read reviews which contain quality information that makes the product shine above the rest.